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Zerezes | Cool Kids Wear Glasses

As Creative Director for Zereze's first children's line campaing I was tasked with the challenge of crafting compelling visual assets that positioned the brand as go-to destination for children's eyewear by celebrating the boundless creativity of children while staying true to the brand's identity. 

Our campaign showcased children expressing themselves through art and imagination. Drawing inspiration from Zereze's modernist aesthetic, we seamlessly integrated familiar visual elements from the brand's universe into our scenes, creating a cohesive and engaging narrative. From the design of the apartment to the furniture, every detail reflected Zereze's commitment to modernism. 

Our imagery depicted children transforming their surroundings into vibrant art installations, using chairs as canvases, adorning furniture with clothing, and painting abstract murals on the walls. 

By marrying the brand's ethos with the playful spirit of childhood, we crafted a campaign that resonated with audiences and solidified Zereze's position as a champion of creativity and innovation.