As art director for Zereze's first kids campaign, I was tasked with the challenge of crafting images that celebrated the boundless creativity of kids while remaining true to the brand´s aesthetic.

The imagery depict children transforming their surroundings into vibrant art installations, using chairs as canvases, adorning furniture with clothing, and painting abstract murals on the walls. 

Drawing inspiration from Zerezes longtime association with modernistic brazilian aesthetics, we were able to create a cohesive and engaging narrative by integrating modernist furniture in the scenario .

The use of hard lighting emulating a point-and-shoot camera, and candid posing are meant to evoke spontaneity. as if the parects had caught their children in the act and decided to register the moment with an amateur camera.