Zerezes | Cool Kids Wear Glasses

As art director for Zerezes’ first kids campaign, I set out to capture the limitless creativity of childhood while preserving the brand’s modern, design-driven aesthetic.

The visuals show children turning their environment into playful art installations by using chairs as canvases, dressing furniture with clothes, and painting abstract murals across the walls. Modernist Brazilian furniture anchors the scenes, reinforcing Zerezes’ long-standing connection to this aesthetic and unifying the narrative.

Hard, point-and-shoot–style lighting and candid, unposed moments evoke the spontaneity of a parent catching their child mid-creation with an amateur camera, making the images feel intimate, energetic, and authentically improvised.